Senior retail and e-commerce professional with 18+ years of experience across Merchandise Planning, Buying & Merchandising, Category Management, Demand Forecasting and Commercial Strategy. Experience spanning Myntra, Reliance Retail, Ample Technologies and founder-led fashion businesses, with ownership across assortment, OTB, pricing, sourcing, inventory, replenishment, marketplace and omnichannel growth. Managed ₹6,000+ Cr annual category revenue at Myntra and led pan-India merchandise planning teams, combining data-led decision making with commercial and operational execution